21 Trends That Wil Define the Lives of American Men in 2021


We make this listing yearly. Our objective, on some stage, is to return to it 365 days later and tally all the issues we received proper and fallacious, hoping that the former outnumber the latter. And so they normally do: we don’t make use of clairvoyants, however we do make use of very sensible and proficient editors who devour greater than their beneficial every day consumption of media on daily basis, and so they are likely to see tendencies coming just a little sooner than most.

One defining development that we didn’t predict in last year’s edition, although, was the arrival of a worldwide pandemic that may trigger the complete world to grind to a halt and render a minimum of half of our predictions null and void.

After all, that’s not the solely troubling improvement that made 2020 a watershed yr. Racial tensions erupted right into a summer time of protests round the nation after yet one more deadly episode of police violence in opposition to an unarmed Black man; extreme wildfires ravaged communities in Australia, and later, the American West; a traditionally contentious presidential election led to unprecedented voter turnout and a surreal response from the incumbent president, who as of this week was still contesting the incontrovertible results spelling his demise; and the Cleveland Browns made the playoffs.

However it was the pandemic that unmoored practically each side of our lives, regardless of caste, creed or shade. It modified the methods we work, the methods we socialize, the methods we journey, the methods we eat, the methods we train, the methods we … do just about every thing.

In order we look ahead to our predictions for 2021, the legacy of 2020 can be evident all through. New applied sciences, establishments and processes haven’t solely arrived, however thrived, and plenty of of them will reside lengthy past the ominous circumstances that bore them. In a bizarre approach, 2020 might finally show to be a yr that — out of pure necessity — helped usher in essential, long-overdue adjustments for a quantity of industries and establishments.

Or a minimum of that’s how we’re selecting to take a look at it, for at the moment, a minimum of. As a result of that’s the different objective of this listing: optimism. Beneath, our 21 predictions for the tendencies that may outline the lives of American males in 2020. Could the odds be ever in our collective favor.

-Walker Loetscher, Editor in Chief

ian mckellen vaccine

That’s vaccinated Sir Ian Mckellen to you

NHS/Twitter

The Vaccine Selfie Is Gonna Be Enormous

The connection between social media and the COVID-19 pandemic was a bit tumultuous in 2020. Many have been utilizing Twitter, Instagram, TikTok and Fb to flaunt their WFH suits and share memes from the comfort of their isolation bubbles, whereas others simply kind of … confirmed off all the enjoyable, fashionable locations and events they continued to attend, regardless of the entire lethal pandemic factor. We watched influencers and celebrities fly out to Wyoming to ride horses amid all the CDC journey tips they assured us they followed previous to jetting off on their extravagant holidays. We’ll, undoubtedly, see extra of this in 2021, however one other corona-adjacent submit with a barely much less reprehensible vibe can be throughout your feeds as the yr progresses: The vaccine selfie (additionally dubbed the “vaxxie”). For those who comply with healthcare staff, or Sir Ian McKellen, you’ve already gotten a style for the selfies your self. They resemble the ubiquitous “I voted” selfies that come each election cycle and typically even embody an “I received vaccinated” sticker. Ideally, the vaxxie will assist instill public confidence in the vaccine because it begins to roll out to the basic public, nevertheless it’s more likely to include its personal vexations, because it’s possible we’ll have to observe celebs, athletes, influencers and the prosperous submit their vaxxies earlier than the relaxation of us can. –Logan Mahan, Assistant Editor

Even With a Vaccine, Music Festivals Received’t Return Simply But

We’ve all been eagerly awaiting the COVID-19 vaccine for what looks like perpetually to place an finish to this horrific pandemic as soon as and for all, however these in the music trade who’ve been financially devastated by the virus have been watching further carefully. That’s as a result of the basic understanding is {that a} secure return to reside music as we all know it’s just about not possible till a vaccine is available to the basic public. However even when everybody will get vaccinated and we obtain herd immunity by the finish of spring or summer time — one thing that appears within the realm of possibility — 2021 touring schedules will nonetheless doubtless be fairly sparse. That’s as a result of whereas common live shows and one-off gigs could return relatively quickly after issues begin to return to regular, music festivals doubtless gained’t come again till 2022. Festivals require far more lead time to place collectively than a traditional present, and the majority of them historically happen over the summer time, which means there’s not adequate time to attend round and see the place we’re at pandemic-wise earlier than deciding whether or not to cancel or go forward with the months of costly planning and preparation. Some summer time festivals, like Bonnaroo, have postponed to September, however at this level, even that feels fairly optimistic. If, for instance, the vaccine rolls out slower than expected, herd immunity might nonetheless be an enormous query mark by the time fests which are slated to happen in the fall want to start out placing collectively lineups, reserving journey and lodging, locking in venues, paying distributors and — most significantly — promoting tickets. Extra doubtless than not, that uncertainty will pressure them to attend till the following yr, when COVID-19 will (hopefully) be a fading reminiscence. –Bonnie Stiernberg, Senior Editor

Cozy Garments Will Breach the Ultimate Frontier: Your Workplace

It’s not as if the world of “crossover” menswear (see: conventional silhouettes like polos, button-ups and chinos churched up with materials and tech from the athleisure sphere) wasn’t having fun with a reasonably meteoric rise already previous to 2020. Nevertheless, a yr spent largely indoors has given the class the equal of a Quick & Livid NOS increase, paving the approach for a sartorial future in which the stretchy, moisture-wicking wares of manufacturers like Rhone, Willy California and State of Matter are the rule slightly than the exception. The vestiary pendulum swung deep into consolation (see: sweats) territory early in the yr as all of us acclimated to quarantine and dealing from house — and whereas there was at all times to be an inevitable course correction again towards “getting dressed” once more, the sensible cash says that even when gents head again to the workplace (in and of itself a big question mark, however that’s another person’s prediction to make), they’ll be prioritizing consolation and flexibility over outright fashion in a approach we haven’t seen earlier than (even in their footwear). The large concern right here is that this might result in a slightly homogenous and boring sartorial panorama, as the massive knock on the crossover class tends to be that the manufacturers … all kinda look alike. Our hope? That bigger, extra established menswear homes take the trace from the upstarts and begin making use of related tech in conjunction with their formidable design acumen, thus ushering in an period in which wanting sharp and feeling cozy are nearer collectively than they’ve ever been. –Danny Agnew, Artistic Director

The Majority of Individuals Received’t Go Again to the Gymnasium

Well being golf equipment will likely operate at 25% capacity or less for the first third of 2021, assuming there aren’t any hitches in the coronavirus vaccine provide chain. However even when the nation reaches herd immunity by the summer time, it’s exhausting to think about that health facilities — be they international chains or neighborhood boutiques — will abandon pandemic-era security measures. Masks-wearing and station sanitization will endure for a lot of the yr, whereas locker rooms might stay closed, and sweaty, tight-quartered group courses will battle to return. Tack on inflated month-to-month memberships (an comprehensible try by golf equipment to climb out of the pink), a number of extra months for Individuals to take a position in and excellent their at-home exercise routines, and a general reluctance to return immediately after reopenings, and it’s possible, as unlucky as it’s for a struggling trade, that 2021 can be a gym-less yr for exercising Individuals. –Tanner Garrity, Affiliate Editor

We Will Proceed to Make Wellness Selections Primarily based on “Longevity”

The world of wellness is presently amid an informational arms race. The place merely stepping on a scale was as soon as the biometric gold commonplace, tech titans like Apple and Google (which bought Fitbit a year ago), and surging monitoring apps like Strava and WHOOP have now given shoppers the alternative to log a whole lot of hours in train knowledge and health development a yr. That optionality might be intimidating, however a widespread embrace of train science will assist Individuals reside more healthy lives predicated on longevity as an alternative of making a objective weight in time for summer time. After a yr the place too many lives have been taken too quickly, search for many Individuals to undertake many of the life-extending practices that have been backed of late in genetics labs, like: calorie restriction (particularly consuming much less meat), chilly publicity, spending extra time transferring every day and high-intensity interval coaching a number of instances per week. –Garrity

The forged of “The Workplace” reunites for a Zoom wedding ceremony

Zoom

The New Media Codecs That Coronavirus Propagated Will Outlive It

Necessity is one mom of invention. Boredom is one other. Caught at house with little or no to do and in many instances determined to make some cash, the artists who drive the cultural dialog in America needed to get inventive in 2020, devising new codecs for distributing and monetizing their content material. Musicians began livestreaming from home (typically prolifically so) and actors rejoined on Zoom for live table reads of iconic film and TV scripts. Tattoo artists turned, effectively, simply plain previous artists, launching ecomm shops for prints or commissioning artworks from shoppers. Even the rise of the yr’s two most talked-about social-media channels — OnlyFans and TikTok, each decidedly extra DIY in nature than their forebears — might be attributed, in half, to the undeniable fact that media needed to be produced in isolation. However don’t count on all these developments to die on the vine as soon as the virus has run its course. Now that creators have familiarized themselves with leveraging new applied sciences for income, they’re not merely going to show them off. The digital live performance (or stageplay, or lapdance) is right here to remain. Walker Loetscher, Editor in Chief

We Will See an American Pipeline Reckoning Greater Than Standing Rock

Writing in The New Yorker in 2016, Louise Erdrich described the Standing Rock protests of the Dakota Entry Pipeline as “a template for resistance.” A number of days earlier than the finish of 2020, Erdrich, a prolific creator and member of the Turtle Mountain Band of Chippewa, took to The New York Times to attract consideration to a different oil pipeline, Enbridge’s Line 3, which is presently below development in Minnesota regardless of lawsuits which are nonetheless pending and overwhelming public opposition (throughout one remark interval, 94.8% of written comments opposed the pipeline). She calls it “a tar sands local weather bomb,” and he or she’s proper, in a couple of sense; this pipeline battle is one of many elements — together with the current shutdown of Line 5 in Michigan, the ongoing struggle over Keystone XL, the incoming Biden administration that’s supposedly climate-friendly — that may make 2021 the yr the U.S. lastly has a nationwide reckoning with one of the fundamental contributors to local weather change. –Alex Lauer, Senior Editor

The Wild Southern Migration Will Start

It’s not precisely a secret that tech and startup firms in the Bay Space, New York and different conventional enterprise hubs have been decamping for hotter, extra tax-friendly climes over the final 12 months. The best-profile of these relocations was in all probability Elon Musk uprooting Tesla from its California roots to move to Texas, nevertheless it’s actually not alone: Hewlett Packard and Oracle recently announced similar moves, whereas tech giants like Facebook have recommended that staff can work remotely effectively into 2021, if not completely. The beneficiaries of this migration (should you can name them that)? Temperate cities like Miami, Atlanta, Phoenix and — most prominently — Austin. Whereas many of the imports to those areas are short-term workcationers, coverage shifts in favor of distant work will certainly compel a ton of younger, upwardly cell professionals to make the strikes everlasting, with extra inexpensive housing and higher climate prime of thoughts. Tragic, corollary prediction to this one: Austin will formally not be bizarre, in case anybody thought it nonetheless was. –Loetscher

Jeep V8 Wrangler Rubicon 392 Concept

Jeep’s Rubicon 392 Idea, which was unveiled in July

Jeep/FCA

Customized Vans and SUVs Will No Longer Be the Categorical Area of Gearheads

Your neighborhood may need one modded F-150 or Wrangler, a customized monster with beefy tires and a supercharger that’s lifted up just a few inches, owned by a religious gearhead who might be seen tinkering in his driveway each weekend. To personal a prowler like that, you beforehand needed to know a factor or two about vehicles. However this yr, Ford and Jeep minimize out the aftermarket intermediary, saying their very own in-house slate of modification choices for the new Bronco (greater than 200 equipment, which they showcased in some drool-worthy concepts) and the Wrangler and Gladiator, respectively. Count on extra automakers to do the similar, and extra individuals who don’t know the best way to change a tire proudly owning 35-inchers. –Lauer

Luxurious Watch Manufacturers Will Turn out to be Even Extra Luxurious

2020 was by all accounts a really dangerous yr for the watch trade, which depends closely on in-person interplay: commerce exhibits have been canceled, factors of sale have been closed. Additional, with everybody caught at house sporting sweatpants all day, the impetus to purchase a brand new watch simply wasn’t there for many individuals. Consequently, according to the Swiss Watch Federation, watch gross sales plummeted throughout the board. However, apparently, the dropoff was inversely proportional to the value vary — basically, the extra inexpensive the watch, the worse they bought. As these costs crept up, although, the drop-off from the earlier yr was much less extreme. In keeping with one report, gross sales of watches below $1,500 have been down roughly 40 p.c, whereas gross sales of watches as much as $9,000 have been down solely 20 p.c and gross sales of watches above $9,000 have been down simply 10 p.c. Much more attention-grabbing is that while you get into the ultra-high-end class, watches priced between $50,000 and $100,000, sales were actually up 48 percent. –Mike Conklin, Govt Editor

Monogamy Will Take pleasure in a Late-Stage Resurgence

Previous to the pandemic, monogamy appeared to lastly be on its approach out the door. Consensual non-monogamy had began to tiptoe into the mainstream, with open relationships, polyamory and numerous kinds of nontraditional relationships turning into extra frequent follow. In the meantime, dating apps made single life extra enticing than ever earlier than, and the available catalogue of potential companions at one’s fingertips left many of us feeling quite a bit much less stress to cool down. Enter 2020, nevertheless, and the pandemic rapidly took away most of the issues single individuals appreciated about being single, like spontaneity and the means to this point round, and escalated others to the level of extra: the freedom and privateness of dwelling alone turned isolation. As the many predictions forecasting an intense cuffing season this winter have recommended, single individuals don’t wish to be alone for one more lockdown. That post-COVID fuckfest could also be on its approach in just a few years, however for the time being, monogamy has crawled again out of the grave, and there’s going to be quite a bit of settling occurring this yr. –Kayla Kibbe, Affiliate Editor

Regardless, It’s Going to Be a Kinky Yr

We’ve performed fairly a bit of prognosticating this yr about what the COVID-19 pandemic might mean for our sex lives. Since March, we’ve been bringing you predictions about phone sex and road head, and testing hypotheses about baby booms and that nice post-COVID fuckfest that’s been rumored ever since we thought this entire affair would solely final just a few weeks. The longer the pandemic drags on, nevertheless, the more durable it’s to foretell what a really post-COVID future will appear to be, or when it’s even coming. In the meantime, we might have a major mainstreaming of kinks to look ahead to this yr. Many have spent the previous yr largely alone, searching for consolation and gratification in porn or digital interactions that are likely to create a sense of security, anonymity and freedom to discover needs and behaviors as soon as thought taboo. Add in the diminishing erotic returns of porn, and many individuals might discover themselves escalating their pursuit for gratification via more and more kinkier means. In spite of everything this time left alone to dive deeper into their kinks, we may even see a normalization of behaviors as soon as thought edgy or perverse, particularly as individuals who have spent the pandemic alone with their fantasies return to partnered intercourse. -Kibbe

Dead Rabbit Irish Coffee Kit

The Useless Rabbit’s Irish Espresso Equipment

The Useless Rabbit

Bars Will Franchise and Diversify Simply to Survive

The Useless Rabbit now sells an Irish Coffee kit you may order from anyplace. Loss of life and Firm — now extra of a hospitality group — sells in-person and digital “experiences” whereas additionally branching out to a number of cities (and so they beforehand provided an attention-grabbing investment opportunity, one we’d by no means seen for a bar). 2019’s “World’s Greatest Bar” Dante received into canned cocktails. Add in digital mixology courses and the continuation of to-go and supply drinks, and you may see a radically shifting panorama for on-premise booze till we get COVID below management. Bars will survive, barely (no due to the lack of authorities assist), however they gained’t do it as your native watering gap. –Kirk Miller, Managing Editor

New Legal guidelines Will Make It Simpler to Get Restricted-Version and Craft Booze

Kentucky’s just-passed HB 415 invoice makes it legal for distilleries to sell and ship their spirits online — and never simply in Kentucky, however in different states with related legal guidelines. On prime of that information, Maker’s Mark simply introduced plans to supply a direct-to-consumer model for some of their rarer and limited-edition releases. This has been the development since COVID hit, with states making it simpler for his or her local and craft distillers to ship their own stuff — a necessity in the event that they’re going to outlive. We predict (and hope) this development will comply with the Kentucky mannequin and never simply be restricted to serving to distilleries and shoppers inside the similar state. –MIller

Regional Craft Brewers Will Scramble to Change the On-Premise Enterprise They Misplaced in 2020

Information exhibits that the infinite stream of jokes you learn (and made) final yr about the way you have been consuming greater than regular have been not likely jokes in any respect — a undeniable fact that has absolutely benefited the greatest manufacturers in the sport, whose beers you have been capable of choose up at your nearest bodega or grocery retailer. However for the native breweries who rely so closely on bar and restaurant enterprise and on-premise gross sales at their very own previously thriving faucet rooms, that uptick in our consumption didn’t actually issue in, and in fact caused them huge losses. With vaccine distribution occurring, there’s motive to consider it’ll come again earlier than the finish of ’21, however actually not till summer time at the earliest and, realistically, in all probability not till significantly later. The breweries that proceed to lean exhausting into e-commerce gross sales and native supply can be greatest positioned to climate the storm. They’ll want you to play alongside, although, and we belief that you’ll. – Conklin

Main League Baseball’s Schedule Is Not Going Again to “Regular”

With the pandemic raging in the U.S., MLB pushed again the begin of its season and ended up selecting enjoying 60 video games as an alternative of the regular 162. To compensate for the rankings loss, baseball expanded the playoffs to 16 groups to seize extra advert income. It labored: though the MLB common season didn’t have an awesome quantity of viewership (like most sports activities), the expanded playoffs did pretty well. Baseball is already speaking about pushing again the begin of the 2020 season, and even when they don’t, our guess is the schedule will not be going again to 162 video games in the common season. Expanded playoffs? They’re right here to remain. Particularly with fewer followers in the seats transferring ahead, MLB wants fewer video games, however extra significant ones. –Evan Bleier, Senior Editor 

Celeb Boxing Matches Will Be the Greatest Factor in Fight Sports activities

Boxing has at all times been a sport of spectacle, and gimmickry for the sake of hype (and the income that hype generates) is nothing new — in any case, the greatest struggle in the historical past of the sport featured one contender who was … not an actual boxer. However the candy science’s credentials took its greatest hit but in 2020, with unscored exhibition fights (see: Mike Tyson v Roy Jones Jr.) and social media celebrities (see: the frustratingly unkillable Paul Brothers) threatening to overshadow the bouts of bona fide elite fighters. For higher or worse, this appears to be boxing’s new regular. In a sport that has dwindled in reputation with the meteoric rise of MMA, promoters are searching for no matter goes to place butts on couches with eyes glued to PPV, and if that seems to be a YouTuber knocking an ex-NBA player into the 5th dimension, we ought to be ready for lots extra of that. In the aftermath of his victory over Nate Robinson, Jake Paul instantly known as out Conor McGregor, whereas his brother Logan is busy goading the likes of Floyd Mayweather and Chris Hemsworth. Amid the din was a comeback declare from legendary fighter Oscar de la Hoya, apparently interested in fighting current middleweight champion Genady “GGG” Golovkin. Whether or not or not any of these fights will really materialize is anybody’s guess, but when historical past is any indication, as soon as the cash prepare will get sufficient steam, it is extremely exhausting to cease. A potential savior? Just lately-crowned WBC interim light-weight champ Ryan Garcia, who proved on Saturday night time that behind his 8MM Instagram followers is a formidable fighter succesful of dropping opponent Luke Campbell with a vicious left hook to the body in the seventh spherical. One can solely hope that if social media clout is right here to remain as half of boxing (spoiler alert: it’s), it a minimum of comes coupled with some precise hard-earned ability. 

The Esports Bubble Will Burst, If Solely Briefly

Following a 54-percent rise in common worth in 2019, development of the prime 10 esports organizations stayed even this yr, according to Forbes. Whereas their common valuation of $240 million is nothing to sneeze at, don’t count on it to extend in 2021 as the professional sports activities franchises, celebrities and company backers who sometimes throw their money behind esports groups each massive and small are going to have much less disposable earnings for the foreseeable future, and certain gained’t be spending what they should finance the subsequent League of Legends or NBA 2K champion. For individuals who nonetheless wish to make investments in the future of video video games, sinking some cash into some blasts from the past could also be the smartest transfer. –Bleier

paris musees

Claude Monet’s “Soleil couchant à Lavacourt” is now out there for obtain thanks to an enormous digitizing challenge from Paris’s greatest artwork museums

Paris Musées

This Will Be the Yr That Artwork Turns into “Very On-line”

There’s no solution to give a forecast of 2021 for the arts with out noting what a complete disaster 2020 was for artists and cultural institutions alike. Subsequent yr the arts group will proceed to face monetary hardships, so you probably have the means, it’s a good time to discover a dwelling artist that you just like and purchase their work. Here’s a fantastic place to start out wanting (here too, and here). In different information, we’re going to see the arts, like every thing else, expanding online. In April, Yale launched a pop-up lecture series, and you need to plant to see quite a bit of cultural establishments doing the similar factor till we are able to congregate inside with out masks. Artwork gross sales are additionally transferring on-line, with Sotheby’s reporting booming sales in on-line auctions and rising platforms like Masterworks additionally demonstrating sturdy returns. –Mike Falco, Artwork Director

The Trend Trade Will Take Over TikTok

If there was one social media platform that got here to dominate 2020, it was TikTok, so it’s solely pure for designers and retailers to set their sights on the app as a way of courting a brand new, youthful purchaser. Already the app has confirmed highly effective in exerting affect with regards to delineating tendencies, inspiring droves of males this past summer to go for a a lot shorter, daring quick size with a mere hashtag. With the destiny of the in-person trend present nonetheless precarious, TikTok is the supreme avenue by which to effectively and extensively broadcast new collections, with Celine’s Hedi Slimane deciding on a handful of E-boys to promote his TikTok-inspired collection for Celine Homme Spring/Summer season 2021 and Gucci utilizing the app to first tease their collaboration with The North Face. As the trade continues to navigate and adapt to trend in the midst of a pandemic, count on to see an inflow of designers take to the app. –Lee Cutlip, Assistant Editor

Actuality TV Will Get Extra Various

Actuality TV had a bit of a reckoning this previous summer time in the wake of nationwide protests associated to racial justice, with networks like MTV and Bravo pressured to cut ties with some of their well-known personalities over racist tweets or bigoted conduct. It was a very long time coming for a TV style that has traditionally been overwhelmingly white. Final month, CBS vowed to alter, pledging that starting in 2021, 50% of the casts on all of its unscripted programming will consist of BIPOC individuals. That of course consists of high-profile exhibits like Survivor and Large Brother, which implies we’re more likely to see different networks comply with swimsuit and diversify their casting to maintain up. (And given the undeniable fact that each of these packages are additionally feeder exhibits for MTV’s The Problem, there could possibly be a bit of a ripple impact.) Gone are the days when ABC might forged one token Black individual on The Bachelor with out getting known as out on it, and due to extra numerous exhibits like Netflix’s Dating Around, community exhibits will doubtless do their greatest to maintain up with what’s being provided on streaming providers. Past that, we additionally count on actuality exhibits to get extra inclusive with regards to casting extra members of the LGBTQ+ group, following the lead of exhibits like HBO’s 12 Dates of Christmas (which featured a homosexual man searching for love over the holidays) or MTV’s Are You The One (whose most up-to-date season featured a forged made up entirely of sexually fluid contestants). –Stiernberg





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