Why Amazon’s Made for You Service Wants Your Photos

Amazon desires to make you a really particular, customized T-shirt. All it wants in trade is $25 and detailed photographs of your physique in form-fitting clothes. Why does Amazon have to know each final curve of your physique? To assist work out the right dimension for your very particular, customized T-shirt, after all. However don’t fear, based on Amazon, any photographs you present will go unseen by human eyes, and can be promptly deleted after your ultimate measurements have been decided by non-humans.

Regardless of Amazon’s assurance that it’ll not be holding onto any images of your physique or utilizing that data for any functions past T-shirt customization, the corporate’s new Made for You service continues to be elevating some questions on what precisely Amazon is doing with the detailed data it collects about your physique. Writing for the Washington Post, Heather Kelly famous that whereas smartphone house owners have grown accustomed to giving our tech entry to non-public details about our our bodies lately, utilizing faces or fingerprints to unlock our units, giving tech firms entry to “the detailed form of our our bodies” can nonetheless really feel rather more “revealing and private” than letting Apple fingerprint us.

As we’ve seen time and time again, we regularly have little to no thought what tech firms are actually doing with our private data. After years of high-profile knowledge breaches and scandals suggesting Huge Tech isn’t as cautious with our private knowledge as we could have hoped, it’s exhausting to take a tech large of Amazon’s infamy at its phrase. Amazon could say the photographs are deleted, however who can blame us for questioning the place they could actually find yourself?

At the same time as our skepticism about handing over private knowledge to Huge Tech deepens, nonetheless, so too does the normalization of doing so. As Kelly famous, this isn’t the primary time Amazon has launched a service that requests intimate entry to our our bodies. In actual fact, Amazon’s first try to rise up shut and private with us demanded much more invasive data than the photographs Made for You requires. Launched final yr, the Halo fitness app required customers to strip right down to their underwear for a 360-degree physique scan, purportedly to find out physique fats proportion.

Whereas handing over photographs in tight clothes to assist Amazon make you a superbly fitted T-shirt would possibly really feel a bit much less violating than stripping right down to near-nudity so an app can higher pinpoint your flaws, it nonetheless appears largely pointless. In any case, most of us have been efficiently selecting out our personal T-shirts for most of our lives. However when you might imagine you already know your individual physique finest, Amazon begs to vary.

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